IPL Brand Value and Brand Value of IPL Teams

IPL Brand Value and Brand Value of IPL Teams

The Indian Premier League (IPL) is a professional Twenty20 cricket league in India. The overall value of IPL and the brand value of all the franchises have seen a great rise since 2008. The IPL brand value touches Rs 34,000 crore ($5.3 billion) after the 10th edition, according to global valuation and corporate finance advisor Duff & Phelps.

IPL contributing around ₹11.5 billion (US$182 million) to the GDP of the Indian economy during 2015 season (According to BCCI).

Quick note on IPL

IPL contested during April and May of every year by teams representing various cities and states of India. The league was founded by the Board of Control for Cricket in India (BCCI) in 2007, and is regarded as the brainchild of Lalit Modi, the founder and former commissioner of the league.

The IPL is the most-attended cricket league in the world and in 2014 ranked sixth by average attendance among all sports leagues in the world. In 2010, the IPL became the first sports event in the world to be broadcast live on YouTube.

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Title sponsors:

    Title sponsor

Period

Sponsorship fee (per year)

 DLF

2008–2012

       ₹40 crores

             Pepsi           

 2013–2015

      ₹79.2 crores

Vivo

2016-2022

      ₹534.8. crores

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Kolkata Knight Riders on Top in IPL Brand Value 2017 List

IPL Brand Value

Kolkata Knight Riders known as KKR, representing the city of Kolkata in the IPL. KKR is owned by Bollywood actor Shahrukh Khan, actress Juhi Chawla and her spouse Jay Mehta.

KKR has been named the most valued team in the Indian Premier League (IPL), according to a report published by branded business valuation firm Brand Finance on IPL 2017.

The IPL team is valued at $58.6 million in 2017, which is 24 percent more than 2016.

The report further mentioned that, when compared with 2016, the value of IPL grew 9 % in 2017 to $3.8 billion.

Stadium attendance increased by 25 percent from 2016 even before the season was over, while last year’s television viewership numbers were beaten already by Match 43 this year.

Social media engagement on all platforms peaked too, with nearly 6 million tweets sent over the season’s first five weeks.

KKR is the fastest growing franchise in terms of brand value with a 24 percent year-on-year growth, while Royal Challengers Bangalore failed to perform both on the field as well as on the commercial front, finishing last on the points table and posted lowest year-on-year growth of 4 percent.

Also Read: Salman Khan Vs Salman Khan and Their Net Worth

Brand Value of IPL Teams

CSK and RR have been excluded due to suspension. RPS and GL have not been included due to two-year contract

Team

Brand Value in US$

Kolkata Knight Riders

58.6 million

Mumbai Indians

54.1 million

Sunrisers Hyderabad

46.5 million

Royal Challengers Bangalore

44.45 million

Delhi Daredevils

40.5 million

Kings XI Punjab

36.2 million

 

Kolkata Knight Riders tops with 58.6 million while Kings XI Punjab secures last position with 36.2 million.

IPL has been a success story for owners as well as players. IPL Brand Value is increasing day by day. With ten seasons completed, IPL is the biggest Twenty20 cricket league in the world.

According to Ajion Francis, managing director of Brand Finance India, “The brand value is created on the basis of how much of a franchise’s absolute revenue the brand hypothetically contributes”.

Mumbai Indians Is The Most Powerful Brand:

IPL Brand Value

The Mumbai Indians (MI) are an IPL team based in the city of Mumbai. The team is owned by Reliance Industries, through its 100% subsidiary IndiaWin Sports.

If we leave aside the value and only talk about power, then Mumbai Indians beat all team. It has a valuation of $54.1 million, Mumbai Indians’ brand value is only $4.5 million less than KKR’s brand value.

And they are also Most successful team in IPL history. They Won 3 IPL tittiles so this way they made their position stronger compared to other IPL teams. Overall, they received Brand Strength Index of 71, which included several factors such as ‘marketing investment, familiarity, preference, sustainability and margins’.

 

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Chennai Super Kings IPL Jersey 2018 (L):  https://amzn.to/2qiX7O2

Mumbai Indians IPL 2018 Jersey for men (XL):  https://amzn.to/2Hb7QVn

Sportyway Replica Bangalore Cricket Jersey (XL) : https://amzn.to/2HmmHcQ

Kolkata Knight Riders Solid Men & Women Polo T-Shirt :  http://fkrt.it/STMOrLuuuN

 

 

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1 Response

  1. April 15, 2018

    […] IPL Brand Value and Brand Value of IPL Teams – Their … – Apr 09, 2018  · Valuation of The IPL brand touches Rs 34,000 crore ($5.3 billion) after the 10th edition. IPL Brand Value and net worth of IPL teams are explain here. […]

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