Star India Re imagines Out-of-Home (OOH) for VIVO IPL 2018
Star House lights up this VIVO IPL 2018!
First-of-its-kind Projection Mapping exhibited on Star India’s iconic HQ, Urmi Estate in Mumbai
MUMBAI 14th May 2018: Changing the way cricket fans experience VIVO IPL, Star India has added one more feather to its cap by re-imagining out of home display in India.
Star India’s spectacular 2D Projection experience gracing Urmi Estate at the heart of Mumbai is a first of its kind projection, marking the debut of large scale ‘out of home’ projections in India. With this initiative, Star India has added a fresh perspective to VIVO IPL by giving fans a chance to be a part of a ‘larger than life’ immersive experience for the tournament. (Modern Stage Services)planned and executed the campaign for this initiative.
Urmi Estate –Star India’s HQ and The Home of Sports in Mumbai is being transformed into a canvas with a spellbinding light show to promote VIVO IPL.
Rich and vibrant, red and blue visuals Depicting Team Players were projected onto Urmi Estate with the help of an array of projectors. Installed in a specially built control cabin situated about 300 Feet away from the projected surface, the projectors will be in ‘portrait mode’ with the visuals measuring 140 Feet Long and 180 Feet High –– which can be fully enjoyed by Thousands of onlookers in the Sports Capital of Mumbai.
The projection is the first of many adorned by Urmi Estate which will be updated daily. 2D interactive images promoting daily match tune ins – with respective captains displayed, match statistics and exciting trivia related to the tournament will be highlighted.
Star India has successfully reimagined VIVO IPL 2018 by making India’s greatest sporting spectacle more engaging and bringing it even closer to cricket fans across the country.
Star India is broadcasting live matches of the tournament in six different languages targeting an unprecedented reach of 700 million fans across TV and Digital. Fans can catch all the BEST vs BEST action of VIVO IPL on Star Sports network and Hotstar in English, Hindi, Bengali, Kannada, Telugu and Tamil.
About Star Sports:
Home to a number of leading domestic and International sports, the Star Sports network with twelve channels broadcasts premier sporting events which include cricket coverage under the purview of the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), VIVO Indian Premier League (IPL) New Zealand Cricket Board, Bangladesh Cricket Board and Asian Cricket Council (ACC); Tamil Nadu Premier League (TNPL); Karnataka Premier League (KPL); VIVO Pro Kabaddi; Football under Hero Indian Super League (ISL) Hero I-League, Hero Super Cup, Premier League, Bundesliga; Badminton under Badminton World Federation (BWF) events, Premier Badminton League (PBL); Ultimate Table Tennis (UTT); and other premium sports such as Formula 1; Wimbledon, The French Open and US Open.