Startup story of Gohoardings an online portal for OOH branding booking

Startup story of Gohoardings an online portal for OOH branding booking

This is the startup story of Gohoardings an online portal for OOH branding booking. Gohoardings is a startup by a young husband & wife – couple-preneur  (Vikas Sharma and Deepti Awasthi Sharma ), which hit from zero to 10 cr. INR in the first year of operation.

startup story

Startup Name: Gohoardings

Fonder: Vikas Sharma and Deepti Awasthi Sharma

Date of establishment: 2016

Sector: Advertising

Based: Delhi

startup story

Vikas Sharma and Deepti Awasthi Sharma started this company at the age of 24 and 26. Gohoardings was formed & started accidentally by luck.

Deepti Sharma was working with E&Y and pursuing her CA and after 2 years she quit her job to start something her own. Her first startup failed miserly (formed and shut down in 3 months). She got married (arrange marriage) in 2015 with Vikas Sharma (a software engineer by profession).

After few months of marriage Vikas also quit his job (from British Telecom) with the vision to start something on his own. They have formed Gohoardings in April 2016 and operational from August 2016.

Vikas and Deepti were always fascinated to see big OOH media at Highways, Tolls, Airports, Malls, Metro’s, etc all over the world.

They have decided to do something unique and big in this Industry. The OOH industry needs proper type segmentation and structure. That’s how Gohoardings formed.

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Business model:

They have done a deep study of OOH segment in metropolitan cities of India and registered approx 800 plus media owners and 1 L Sites on their portal within short period of establishment.

They have ensured the best prices to be offered to the clients (without any speculations). Clients can book, buy, plan an OOH campaign online via  Gohoardings efficiently and effectively.

Market size:

The Outdoor advertising is a billion dollar industry and it is in demand worldwide, any startup who got funding invest a decent proportion of the round in OOH branding for brand recognition and brand promotion.

Marketing is the topmost priority of all the multinational companies irrespective of the market conditions.

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Challenges :

They have faced struggles due to multiple brokers claiming the ownership of the OOH sites and there was huge speculation in the prices and due to this reason, the customer faces problems.

The OOH industry is unstructured, they have solved the problem of media buying, planning, campaign execution and reporting. Every branding is incomplete without OOH campaigns.

They have overcome these challenges by deep research and registered media owners on their portal with the best selling prices of the hoardings rental.

Strategy to scale and current financial situation:

startup story
Gohoardings are in process of integrating AR and VR segment on their website to enhance the user experience. They have achieved the turnover of Rs 11 crores within 15 months from the formation and operations of the company.

Currently they have 50+ clients. They are also listing the OOH media of Dubai, USA, Thailand and Hongkong.

Their dream is to make it a global platform for OOH booking efficiently and effectively.

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Note on the competitors:
There are many offline competitors, but as of now They have very limited online competitors. For example bookmyooh, Hoardings online etc, even compared to these competitors, Gohoardings is taking more of a “technology-first” approach.

Talk about the technology:
On the ad-buying side, Gohoardings aggregates inventory from a variety of different companies.

The goal is to give buyers a comprehensive view of their options in a given geography, allow them to use a single interface to buy ads from multiple vendors and even to target their campaigns based on factors like demographics.

On the analytics side, Gohoardings employs a range of approaches to measure an ad’s effectiveness. That includes creating campaign-specific short codes, integrating with Google Analytics and Google AdWords, conducting geo targeted surveys and using image recognition on social media to detect when people are sharing images of the ad.

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Concluding note from Founder on business:
I would like to add on a point that it’s a buying process that’s still dominated by email, spreadsheets and PowerPoint presentations, and where ad-buyers rarely get a clear sense of what all their options are or whether their campaigns are actually paying off.

Buyers will get comfortable with technology and online assistance, media planning , buying , booking process will be a boon and a big relief for buyers. Customers will get used too with technology.

We hope that you enjoyed this startup story. You can visit their web site by clicking here – Website

 

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1 Response

  1. March 18, 2018

    […] After few months of marriage Vikas also quit his job (from British Telecom) with the vision to start something on his own. They have formed Gohoardings in April 2016 and operational from August 2016…Read More […]

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